Sarah Suleri

UX Leader & Design Strategist

Sarah Suleri

UX Leader with a PhD in Human-Centered AI and 5+ years of experience leading design teams to deliver exceptional user experiences that drive business outcomes

15+Years of Design Experience
5+Years of Leadership Experience
PhDHuman-Centered AI
Sarah Suleri, UX Leader

Areas of Expertise

With over a decade of experience in UX design and leadership, I've developed expertise across multiple domains.

Leadership & Growth

5+ years managing design teams, fostering collaboration, innovation, and coaching designers at all levels.

Product Vision & Strategy

Defining design strategy with Product, Engineering, and Marketing for high-growth consumer products.

User-Centric Design

Creating intuitive, accessible experiences that drive user engagement and business results.

Cross-Functional Collaboration

Partnering across teams to deliver compelling experiences and drive alignment on shared goals.

Experimentation & Innovation

Using research, data, and client insights to improve features and drive growth.

AI & Emerging Technologies

Expertise in Human-Centered AI with a focus on designing intuitive and ethical AI experiences.

Work Experience

Over 15 years of experience across design leadership, UX research, and software engineering.

Manager, UX Design (AI Experience & Enablement)

August 2022 - Present
Thomson Reuters | Toronto, Canada
  • Managed and mentored a team of 15 professionals, including product designers, content designers, accessibility specialists, UX researchers, and UX engineers.
  • Led complex, high-impact initiatives across Thomson Reuters' Tax, Trade, and Legal portfolios, resulting in a 15% increase in user engagement.
  • Spearheaded the AI vision work, defining the strategic direction of AI initiatives and securing executive buy-in for a multi-year roadmap.

Design Manager

March 2022 - August 2022
SmartRecruiters | Remote
  • Collaborated with Product and Engineering leaders to define strategic direction for three verticals of SmartRecruiters, a leading enterprise recruitment software platform.
  • Managed and coached 3 teams of 9-10 designers to execute against the strategic direction in an iterative, learning-oriented way.
  • Defined a compelling design strategy which led to a 30% increase in user satisfaction scores for the redesigned product.

Senior Visual Designer

January 2021 - January 2022
Scanbot GmbH | Bonn, Germany
  • Managed and mentored a team of 4 product designers, UX writers, and UX researchers.
  • Collaborated with product, engineering, and design triad to define OKRs and their respective initiatives.
  • Implemented a new Design System to unify component development and reduce redesign efforts by 40%.

Academic Background

From Computer Science foundations to doctorate with distinction in Human-Computer Interaction.

Ph.D. Human-Computer Interaction (HCI)

January 2017 - February 2021
RWTH Aachen University | Germany

Distinction: Summa cum laude

MSc. Media Informatics

September 2014 - January 2017
RWTH Aachen University | Germany

BSc. Computer Science

August 2006 - April 2010
FAST NUCES University | Pakistan

Professional Certifications

Industry-recognized certifications in UX Management, Requirements Engineering, and User Experience.

Certified UX Manager

Nielsen Norman group (NNg) | March 2021

Certified UX Researcher

Nielsen Norman group (NNg) | December 2019

Requirements Engineering

IREB | April 2019

Usability and UX Professional

UXQB | March 2019

Skills & Expertise

A comprehensive toolkit built over years of hands-on experience and continuous learning.

Design Skills

User Interface (UI) DesignExpert
UX DesignExpert
Interaction DesignExpert
Visual DesignAdvanced
Design SystemsExpert
Wireframing & PrototypingExpert

Research Skills

User ResearchExpert
Design ResearchExpert
Research SynthesisAdvanced
Usability EvaluationExpert
Heuristic ReviewAdvanced
Competitive BenchmarkingAdvanced

Design Tools

Figma
MIRO
Adobe XD
Photoshop
Illustrator
Sketch
Axure
Framer
Principle
UserTesting

Management Tools

JIRA
Confluence
Slack
Trello
Microsoft Planner
Loop
ADO